The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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172: Effective B2B Brand Strategy: The Appetizer Version
January 24, 2020GUEST:
CEO & Co-Founder, Renegade
In this interview, host & Renegade CEO Drew Neisser actually sits down with, well, Drew Neisser. Maybe it’s half interview, half monologue. Either way, on this episode, Drew explores the concept of CATS. Not the fluffy, loveable-yet-tempestuous pets, but the...
171: Unlocking Employee Optimism
January 17, 2020GUEST:
Chief Marketing Officer, ParkMobile
In 2017, Jeff Perkins was champing at the bit to get started as CMO of ParkMobile, a parking assistance app based out of Atlanta. He saw the 7.5 million users, the hundreds of thousands of new users each month, and...
170: Scaling “Scrappy” and Growing Your Audience
January 10, 2020GUEST:
Chief Marketing Officer, Twilio
One of the integral questions most marketers face is: How do I expand my audience? Well, you could draw up a new campaign, make a new product—heck, you could even bite the head off a bat; Ozzy Osbourne definitely reached...
169: Small Tests, Giant Leaps
January 3, 2020GUEST:
Chief Marketing Officer, Optimizely
As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random,...
168: Building A Challenger Brand with Matrixx Software
December 27, 2019GUEST:
Founder & VP of Marketing, Matrixx Software
When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting...
167: Big, Dirty, Greasy Marketing With Purple Wave
December 20, 2019GUEST:
VP of Marketing, Purple Wave
Ask most senior marketing executives to describe their company, and you’ll often hear words like “workflow,” “optimization,” or “disruption” get thrown around. When you ask Dave Brotton, Vice President of Marketing, about Purple Wave, you’ll get something a little different—they...
166: B2B Marketers Talking Turkey in Taxis
December 13, 2019GUEST:
Vice President, Vertiv
What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that’s what! Jennifer Renaud, CMO of Vertiv, a $4.5 Billion company that spun out of Emerson Power in...
The Art of Changing Your Brand Name
December 6, 2019GUEST:
Chief Marketing Officer, TrustArc
There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the kind of equity that helps recruit employees, retain customers and attract prospects. So, when a company decides...
164: “Feline” Groovy: Nala Cat Meows on Influencer Marketing
November 29, 2019GUEST:
Chief Feline Officer, Nalacat.com
On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building, partnership marketing, and her general marketing philosophy. As she usually does, Nala brought along her two...