The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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166: B2B Marketers Talking Turkey in Taxis
December 13, 2019GUEST:
Vice President, Vertiv
What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that’s what! Jennifer Renaud, CMO of Vertiv, a $4.5 Billion company that spun out of Emerson Power in...
The Art of Changing Your Brand Name
December 6, 2019GUEST:
Chief Marketing Officer, TrustArc
There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the kind of equity that helps recruit employees, retain customers and attract prospects. So, when a company decides...
164: “Feline” Groovy: Nala Cat Meows on Influencer Marketing
November 29, 2019GUEST:
Chief Feline Officer, Nalacat.com
On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building, partnership marketing, and her general marketing philosophy. As she usually does, Nala brought along her two...
163: Ambushing Goliath (The True Art of Challenger Branding)
November 22, 2019GUEST:
Chief Marketing Officer, Freshworks
If you’re a fan of renegade thinking, then you’ll probably be a fan of David Thompson, CMO of Freshworks, and serial bold marketer. His marketing has historically been fairly subversive, think responding to competitions’ hiring of Cindy Crawford with a...
162: Working like a Spartan
November 15, 2019GUEST:
Chief Marketing Officer, Spartan
What comes to mind when you hear “Spartan?” Probably some version of the imagery found in 2006’s blockbuster, 300. Scenes of great battle, troops acting in perfect unison to overcome odds in a gritty, ticket-selling fashion. While the Spartan brand...
161: Hitting the Books: Smartling’s Story-based Marketing
November 8, 2019GUEST:
Jack Welde, Adrian Cohn,
How many languages do you speak? No judgements here—just curious. But, a safe bet would say that the majority of people reading this have a primary language, and then a rudimentary understanding of a second (if that). Now, this is...
160: When’s the Right Time to Rebrand?
November 1, 2019GUEST:
“When the time is right, you’ll know.” It feels like an almost trope-ish answer to many of life’s questions, or like the vague wisdom from a mentor in a karate movie. Unfortunately, the utility of that phrase really doesn’t extend...
159: Canna-tech: Marketing in a “Budding” Industry
October 25, 2019GUEST:
Co-Founder & CEO, Springbig
A major CRM company, Springbig, is blazing a trail. They’ve become a go-to provider in the industry they focus on, they’ve got a 98% customer retention rate, and have their entire staff supporting a brand purpose: Help retailers accomplish their...
158: Why Avid is Powering Greater Creators
October 18, 2019GUEST:
SVP & CMO, Avid
Most CMOs “only” have to focus on businesses or consumers as their primary target. Avid, a multimedia tech company, actually markets products to both audiences, a challenge that CMO Melissa Puls relishes. For Puls, the buyer in either market is...