The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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121: Eating at Their Own Restaurant: How SurveyMonkey Powers the Curious
March 1, 2019GUEST:
Chief Marketing Officer, SurveyMonkey
“Eating your own dog food” didn’t sound so appetizing, so folks started “drinking their own champagne.” SurveyMonkey didn’t want people thinking they were sipping too much bubbly on the job, so now they “eat at their own restaurant.” Put simply,...
120: What Modern Banking Can Teach Us About Marketing
February 22, 2019GUEST:
Paul Kadin & Sarah Welch,
Senior Advisor & Director, Novantas
Whether you’re a small business catering to a consumer, or an enterprise tech company targeting fortune 500 giants—the changes in how banks are approaching branding and marketing can provide a great template for successful marketing in the modern era. When...
119: Be the Big Fish in Many Small Ponds
February 15, 2019GUEST:
VP and Head of Marketing, Sage Intacct
You’ve heard it said, “be the big fish in a small pond.” But have you ever considered being the big fish in many small ponds? Sage Intacct, a provider of cloud financial management, is doing just that. To pull this...
118: Spotting Terrorist Plots and Rental Car Scratches: How This Startup Stays Flexible
February 8, 2019GUEST:
Ohad Hever & David Oren,
COO & CSO, UVeye
UVeye is putting together technology that has an immense range of uses, is wildly innovative, and is—putting it plain and simple—cool! The company produces under vehicle inspection systems, that use deep learning—a sort of AI-derived machine intuition—to say “hey, something...
117: SMS SOS—Text-Enabled Business, and Marketing With Your Own Solution
February 1, 2019GUEST:
Chief Executive Officer, Brightlink
When you have to reach out to someone quickly, what do you usually do? Exactly! Send a text. So why aren’t more businesses text-enabling their phone lines? That question is at the center of Brightlink’s text-enabling solution, designed so that...
116: The Need to Fail, Cars That See, and Defining Market Needs
January 25, 2019GUEST:
CEO & Co-founder, Quanergy
CES never fails to be a revelatory experience, but this year marked a significant step closer to one of humanity’s longest-held dreams (or at least, one of Drew’s longest-held dreams): A Jetsons-style flying car! A key component of this tech-driven...
115: Breaking the Curse of Knowledge, or: How I Learned to Stop Worrying and Love the Comms
January 18, 2019GUEST:
Chief Marketing Officer, Jellyvision
Have you ever read through healthcare plans in an effort to sign-up? They’re generally pretty important, but given how jargonistic and dense they are, they can be a real snooze-fest. That’s where Jellyvision comes in. This week’s guest, Bob Armour,...
114: Copper, Blue + Pink: An Artful Name Change
January 11, 2019GUEST:
Chief Marketing Officer, Copper
If you took every tech company logo and stacked them by color, here’s what you’d see: some red, some shades of black, grey, and white, some green. But all those stacks would be in the shadow of one color: blue....
113: Recession Proof Your B2B Marketing
January 4, 2019GUEST:
Founder & CEO, Renegade
Shakespeare once wrote, “To thine own self, be true.” In that spirit, RTU host Drew Neisser did something a little out of the ordinary. Now, some people might consider talking to yourself for 30+ minutes to be a little crazy,...