The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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148: Making Leadership Connections (in Foreign Places)
August 16, 2019GUEST:
Advisory Board Chairman, Ledger
Bon jour, and welcome to the first-ever overseas RTU! This episode was recorded from Paris’ Charles de Gaulle airport. Why? This beautiful airport, in the spirit of the show, serves as a perfect symbol of breaking into new territories, and...
147: Redefining ADP
August 9, 2019GUEST:
SVP & CMO, ADP
Lorraine Barber-Miller, CMO of ADP, has a tough mission: make ADP a category of one. That means helping push her legacy brand past its perception of just being a payroll solution. And, though it’s a tough goal, ADP’s marketing machine...
146: Percolate Founder’s Best Practices for Content Marketing
August 6, 2019GUEST:
In last week’s episode, we traced the career of Noah Brier from a copywriter who didn’t know what copy was, all the way to co-founder of an immensely successful content marketing platform that’s, to date, received north of $100M in...
145: The Unlikely Path of Percolate’s Founder
August 2, 2019GUEST:
Percolate, a software company, has received north of $100M in funding. Not a number to be scoffed at. In this episode—a fairly atypical one—Noah Brier, the founder, recalls and examines the path he followed to get to this point. Noah...
144: How to Be A Data Visionary
July 26, 2019GUEST:
SVP & CMO, NetApp
Millions of data points. A singular vision. Those are at the core of the new NetApp campaign, and the results were pretty significant. Over 70% of folks who saw the campaign saw NetApp as “a new company,” while website traffic...
143: Building a Culture Around an “Open” Purpose
July 19, 2019GUEST:
EVP & CMO, Red Hat
How do you become a $4-billion company by selling free software? It almost sounds like a trick question, but it’s been done. Just ask Tim Yeaton, CMO of Red Hat, a $4-billion, open-source software company. The marketing’s been a major...
142: Catching Waves and Going Carbon Neutral with the World Surf League
July 12, 2019GUEST:
CEO, World Surf League
How can a brand save the world? They could do something flashy, like repel an alien invasion or topple Godzilla, or they could do something real and substantive, like the World Surf League. When the WSL isn’t helping pro surfers...
141: B2B Brands Can Beat “Boring” and Bad Bounce Rates
July 5, 2019GUEST:
CEO & Co-Founder, BounceX
What does a B2B brand’s website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition well into discussing a pretty real issue with many B2B brands: they’re boring! There...
140: Navigating Modern B2B Media
June 28, 2019GUEST:
Founder & CEO, Hawke Media
Email is still innovative…right? One might argue that email marketing has become the Facebook of marketing strategies— It was cool at first, it hasn’t declined yet, but everyone and their grandmother is now on it. So what are the trendy...