The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
Subscribe to the Podcast
134: How to Build a Lean, Mean Lead-Gen Machine
May 17, 2019GUEST:
Vice President, Marketing, LiveRamp
About 5 years ago, Rebecca Stone joined LiveRamp and the CEO said “I want you to be as sophisticated as possible in advertising, and how you use it.” At the time, the company had two sales development reps, a funnel...
133: How to Mine an Asteroid
May 10, 2019GUEST:
Head of Product Marketing, Atlassian
You might think the first step to asteroid mining is get a rocket ship. Usually you would be right. But on this episode of Renegade Thinkers Unite, Sean Regan, Head of Product Marketing at Atlassian, is taking a different approach....
132: How SAP Hopes to Make the World Run Better
May 3, 2019GUEST:
Chief Marketing Officer, SAP
If you were constructing a bingo board based on the lingo in tech company discussions, you’d have “disrupt” right in the middle square, as it’s basically a freebie. What’s far less common, is seeing a company actually follow through on...
131: Sharing is Caring — Turning Employees Into Advocates
April 26, 2019GUEST:
In the utopian holster of magical marketing bullets, employee advocacy is right up there with viral videos (think Ice Bucket Challenge) and real-time marketing (remember Oreo’s ‘dunking in the dark’ social posts?) But, unlike the last two options, employee advocacy...
130: The Power of a Purpose-Driven Story Statement
April 23, 2019GUEST:
CEO & Co-Founder, Renegade
What the heck is a purpose-driven story statement and why are they so critical to successful marketing? These are the question Drew answers on the first-ever installment of Drew’s Takeaways, a special RTU episode where he distills and discusses key...
129: The Keys to Effective, Purpose-Driven Marketing
April 19, 2019GUEST:
Chief Marketing Officer, Bank of the West
A true, purpose-driven brand doesn’t happen overnight. What it really takes is a goal, specific actions, and at times, a bit of sacrifice. For Bank of the West, their mission meant, in the short-term, potentially leaving money on the table in the...
128: Brand Tracking and B2B Demand Gen with Gusto
April 12, 2019GUEST:
Chief Marketing Officer, Gusto
Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a “life moment,” potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment,...
127: Don’t Charge It, Brex It
April 5, 2019GUEST:
Michael Tannenbaum, CMO/CFO, Sam Blonde, Chief Sales Officer,
Silicon Valley is home to thousands of B2B startups—and one of the the newest B2B unicorns. Brex offers a corporate credit card more built around the ever-changing needs of a startup, and they’ve been valued at over $1 billion. One of...
126: How Emerson’s Long-Time CMO Reduces Complexity
March 29, 2019GUEST:
Kathy Button Bell,
SVP & CMO, Emerson
Perhaps Kathy Button Bell’s title should change from “Chief Marketing Officer” to “Chief Complexity Reduction Officer”—after all, she’s been simplifying things at Emerson Electric for over 20 years. Over that time, marketing has become complex due to the advent of...