The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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144: How to Be A Data Visionary
July 26, 2019GUEST:
SVP & CMO, NetApp
Millions of data points. A singular vision. Those are at the core of the new NetApp campaign, and the results were pretty significant. Over 70% of folks who saw the campaign saw NetApp as “a new company,” while website traffic...
143: Building a Culture Around an “Open” Purpose
July 19, 2019GUEST:
EVP & CMO, Red Hat
How do you become a $4-billion company by selling free software? It almost sounds like a trick question, but it’s been done. Just ask Tim Yeaton, CMO of Red Hat, a $4-billion, open-source software company. The marketing’s been a major...
142: Catching Waves and Going Carbon Neutral with the World Surf League
July 12, 2019GUEST:
CEO, World Surf League
How can a brand save the world? They could do something flashy, like repel an alien invasion or topple Godzilla, or they could do something real and substantive, like the World Surf League. When the WSL isn’t helping pro surfers...
141: B2B Brands Can Beat “Boring” and Bad Bounce Rates
July 5, 2019GUEST:
CEO & Co-Founder, BounceX
What does a B2B brand’s website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition well into discussing a pretty real issue with many B2B brands: they’re boring! There...
140: Navigating Modern B2B Media
June 28, 2019GUEST:
Founder & CEO, Hawke Media
Email is still innovative…right? One might argue that email marketing has become the Facebook of marketing strategies— It was cool at first, it hasn’t declined yet, but everyone and their grandmother is now on it. So what are the trendy...
139: Digital Superheroes: How Agari Makes a Bold Mission Real
June 21, 2019GUEST:
Chief Marketing Officer, Agari
What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and...
138: Marketing Adobe: How Ann Lewnes Plants Flags and Inspires
June 14, 2019GUEST:
EVP & CMO, Adobe
How do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association’s Hall of Fame? Sure—the question may sound a bit specific, but that journey is chock full...
137: Post-Sale Marketing and Keeping the Customer Smiling
June 7, 2019GUEST:
SVP, Marketing, Appian
Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty...
136: Take It Slow—How Research Can Supercharge Your B2B Marketing
May 31, 2019GUEST:
Chief Marketing Officer, FocusVision
When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple. A brand transformation is not a pizza (stop...