The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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154: The B2B Persona Problem
September 27, 2019GUEST:
Founder & CEO, Renegade
In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we’re renegades, so of course we’re going to challenge convention. The idea of personas is not necessarily bad....
153: Mild to Wild: Examining Intuit’s Bold Culture
September 20, 2019GUEST:
SVP & Chief Growth Officer, Consumer Group, Intuit
When Intuit’s Mary-Ann Somers took over as SVP & Chief Growth Officer of the Consumer Group business unit, she wanted to build upon the success of her predecessor, and encourage a culture of experimentation. She wanted a marketing machine that...
152: What B2B Marketers Can Learn from Drinking (and Its Marketing)
September 13, 2019GUEST:
Director of Marketing Operations EMEA & LATAM, Pernod Ricard
At Drugstore Publicis, a luxury shop on Champs-Élysées, you’ll find more than a typical pharmacy. You’ll find Joel Robuchon’s L’Atelier Etoile restaurant, a bookstore, a cinema, imported olive oils, cigars, and wines. Plus, they are also actually a drugstore in...
151: Spurring Company & Category Growth at Brightcove
September 6, 2019GUEST:
If someone ran up to you and said, “Congrats, you’re now the CMO of a $165M tech company with about 500 employees,” what would you do? First, maybe celebrate a bit—that’s a pretty significant achievement—but next, you’ve got to form...
150: What Makes a Marketing Leader
August 30, 2019GUEST:
Author & CMO Expert,
What’s it take to be a marketing leader? Well, you can have boundless knowledge of metrics, have a mind for strategy somewhere in the neighborhood of Sun Tzu’s, and write copy that would make Hemingway blush, but just having the...
149: Women in Marketing: Hard-Earned Lessons
August 23, 2019GUEST:
Kathy Button-Bell, Tolithia Kornweibel, Jean English,
In this special episode, three accomplished CMOs share their experiences as women in the marketing world. The featured guests include Kathy Button-Bell, SVP & CMO of Emerson, Tolithia Kornweibel, CMO of Gusto, and Jean English, who was CMO of NetApp...
148: Making Leadership Connections (in Foreign Places)
August 16, 2019GUEST:
Advisory Board Chairman, Ledger
Bon jour, and welcome to the first-ever overseas RTU! This episode was recorded from Paris’ Charles de Gaulle airport. Why? This beautiful airport, in the spirit of the show, serves as a perfect symbol of breaking into new territories, and...
147: Redefining ADP
August 9, 2019GUEST:
SVP & CMO, ADP
Lorraine Barber-Miller, CMO of ADP, has a tough mission: make ADP a category of one. That means helping push her legacy brand past its perception of just being a payroll solution. And, though it’s a tough goal, ADP’s marketing machine...
146: Percolate Founder’s Best Practices for Content Marketing
August 6, 2019GUEST:
In last week’s episode, we traced the career of Noah Brier from a copywriter who didn’t know what copy was, all the way to co-founder of an immensely successful content marketing platform that’s, to date, received north of $100M in...