The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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155: Why CMO Troubles Start with the CEO
October 4, 2019GUEST:
Asst. Professor of Business Administration, Darden School of Business Administration
What do you get when you combine a dash of academic rigor, a hint a marketing obsession (in the best way possible), a few critiques of modern CMO tendencies, and a live audience of some of the sharpest B2B marketers...
154: The B2B Persona Problem
September 27, 2019GUEST:
Founder & CEO, Renegade
In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we’re renegades, so of course we’re going to challenge convention. The idea of personas is not necessarily bad....
153: Mild to Wild: Examining Intuit’s Bold Culture
September 20, 2019GUEST:
SVP & Chief Growth Officer, Consumer Group, Intuit
When Intuit’s Mary-Ann Somers took over as SVP & Chief Growth Officer of the Consumer Group business unit, she wanted to build upon the success of her predecessor, and encourage a culture of experimentation. She wanted a marketing machine that...
152: What B2B Marketers Can Learn from Drinking (and Its Marketing)
September 13, 2019GUEST:
Director of Marketing Operations EMEA & LATAM, Pernod Ricard
At Drugstore Publicis, a luxury shop on Champs-Élysées, you’ll find more than a typical pharmacy. You’ll find Joel Robuchon’s L’Atelier Etoile restaurant, a bookstore, a cinema, imported olive oils, cigars, and wines. Plus, they are also actually a drugstore in...
151: Spurring Company & Category Growth at Brightcove
September 6, 2019GUEST:
If someone ran up to you and said, “Congrats, you’re now the CMO of a $165M tech company with about 500 employees,” what would you do? First, maybe celebrate a bit—that’s a pretty significant achievement—but next, you’ve got to form...
An Interview With Broadridge’s Global VP of Marketing, Debbie Brown
January 8, 2016GUEST:
Global VP of Marketing, Broadridge
Unfortunately, amidst the hustle and bustle of a marketing conference, we found the audio quality of the following interview to be below the show standards. However, given the value of the content and the potential takeaways for our B2B audience,...
150: What Makes a Marketing Leader
August 30, 2019GUEST:
Author & CMO Expert,
What’s it take to be a marketing leader? Well, you can have boundless knowledge of metrics, have a mind for strategy somewhere in the neighborhood of Sun Tzu’s, and write copy that would make Hemingway blush, but just having the...
149: Women in Marketing: Hard-Earned Lessons
August 23, 2019GUEST:
Kathy Button-Bell, Tolithia Kornweibel, Jean English,
In this special episode, three accomplished CMOs share their experiences as women in the marketing world. The featured guests include Kathy Button-Bell, SVP & CMO of Emerson, Tolithia Kornweibel, CMO of Gusto, and Jean English, who was CMO of NetApp...
148: Making Leadership Connections (in Foreign Places)
August 16, 2019GUEST:
Advisory Board Chairman, Ledger
Bon jour, and welcome to the first-ever overseas RTU! This episode was recorded from Paris’ Charles de Gaulle airport. Why? This beautiful airport, in the spirit of the show, serves as a perfect symbol of breaking into new territories, and...