The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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108: How Aetna’s Brand Transformation Teaches a Lesson in Storytelling Marketing
November 30, 2018GUEST:
Chief Marketing Officer, Aetna
A company’s brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousands of people across the country. When David Edelman joined Aetna’s team as the CMO two years ago, he...
107: The 2019 CES Preview – Everything B2B Businesses Need to Know
November 23, 2018GUEST:
Founder and CEO, The Palmer Group
Every January, over 180,000 people converge on Las Vegas to place their bets on the coolest and potentially coveted gadgets the world has yet to see. The 2019 CES promises to be “the world’s gathering place for all who thrive...
106: Creating the Category — Affectiva and Emotional AI
November 16, 2018GUEST:
Chief Marketing Officer, Affectiva
Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her...
105: “Fearless” Marketing and the Power of Storytelling
November 9, 2018GUEST:
Chief Marketing Officer, State Street Global Advisors
No matter how dramatic or controversial, truly great storytelling in marketing doesn’t just boil down to publicity stunts. Rather, the most impactful storytelling is all about the message a company is trying to convey and how that message originates from...
104: How to Build Customer Loyalty By Understanding Your Company’s Data
November 2, 2018GUEST:
Chief Marketing Officer, Cardlytics
When it comes to building customer loyalty, Dani Cushion believes that the creativity is in the data. In her role as CMO of Cardlytics, she and her team work under the power of “purchase intelligence,” or the ability to know...
The Key to Achieving Sales and Marketing Alignment in B2B
October 26, 2018GUEST:
Chief Marketing Officer, MongoDB
As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influential roles at...
Your Next Word of Mouth Marketing Strategy: the Talk Trigger
October 19, 2018GUEST:
Entrepreneur and Co-Author, "Talk Triggers"
Far too many marketers believe that “competency creates conversation,” thinking that a word of mouth marketing strategy will simply appear out of thin air. Jay Baer, entrepreneur and author of his new book “Talk Triggers,” joins this episode of Renegade...
Marketing for Non-profits: Telling the Story and Measuring Brand Awareness
October 12, 2018GUEST:
Chief Marketing and Communications Officer, Feeding America
Catherine Davis knows how marketing for non-profits differs from marketing in the for-profit sector — and she succeeds at both. From building her marketing foundation at Leo Burnett and Diageo to her current role as the CMO of Feeding America,...
Thoughts on Leadership, Accountability, and Building a Network That Spans a Lifetime
October 5, 2018GUEST:
Carl Neisser starts every new year with a list of learning goals. Last year, he aimed to master texting with his children and grandchildren. Throughout his lifetime of over 90 years, Drew’s father Carl has collected important lessons about everything...