The #2 podcast for CMOs features insight-rich interviews by our Chief Marketing Renegade, Drew Neisser.
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137: Post-Sale Marketing and Keeping the Customer Smiling
June 7, 2019GUEST:
SVP, Marketing, Appian
Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty...
136: Take It Slow—How Research Can Supercharge Your B2B Marketing
May 31, 2019GUEST:
Chief Marketing Officer, FocusVision
When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple. A brand transformation is not a pizza (stop...
135: How the Control Freaks at UTAK Are Cutting Through
May 24, 2019GUEST:
Chief Marketing Officer, UTAK
What’s your brand truth? Actually—let’s pull back a bit: what is a brand truth? You could give it a few different names, but in essence, your brand truth is a concise guiding principle that informs virtually every aspect of the...
134: How to Build a Lean, Mean Lead-Gen Machine
May 17, 2019GUEST:
Vice President, Marketing, LiveRamp
About 5 years ago, Rebecca Stone joined LiveRamp and the CEO said “I want you to be as sophisticated as possible in advertising, and how you use it.” At the time, the company had two sales development reps, a funnel...
133: How to Mine an Asteroid
May 10, 2019GUEST:
Head of Product Marketing, Atlassian
You might think the first step to asteroid mining is get a rocket ship. Usually you would be right. But on this episode of Renegade Thinkers Unite, Sean Regan, Head of Product Marketing at Atlassian, is taking a different approach....
132: How SAP Hopes to Make the World Run Better
May 3, 2019GUEST:
Chief Marketing Officer, SAP
If you were constructing a bingo board based on the lingo in tech company discussions, you’d have “disrupt” right in the middle square, as it’s basically a freebie. What’s far less common, is seeing a company actually follow through on...
131: Sharing is Caring — Turning Employees Into Advocates
April 26, 2019GUEST:
In the utopian holster of magical marketing bullets, employee advocacy is right up there with viral videos (think Ice Bucket Challenge) and real-time marketing (remember Oreo’s ‘dunking in the dark’ social posts?) But, unlike the last two options, employee advocacy...
130: The Power of a Purpose-Driven Story Statement
April 23, 2019GUEST:
CEO & Co-Founder, Renegade
What the heck is a purpose-driven story statement and why are they so critical to successful marketing? These are the question Drew answers on the first-ever installment of Drew’s Takeaways, a special RTU episode where he distills and discusses key...
129: The Keys to Effective, Purpose-Driven Marketing
April 19, 2019GUEST:
Chief Marketing Officer, Bank of the West
A true, purpose-driven brand doesn’t happen overnight. What it really takes is a goal, specific actions, and at times, a bit of sacrifice. For Bank of the West, their mission meant, in the short-term, potentially leaving money on the table in the...