Kim Whitler
October 8, 2019

156: Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders

Guest: Kim Whitler - Asst. Professor of Business Administration, Darden School of Business Administration

On last week’s RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in detail. Given the subject matter, it was only appropriate that the episode was recorded in the presence of 6 B2B marketing leaders. Now, in the second part of the interview, those marketing leaders start guiding the discussion.

Tune in to hear their questions on the subjects of branding vs. demand budgets, how CMOs should engage with other C-suite members, and whether modern CMOs should skew towards a quant-mindset or a creative mindset.

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