141: B2B Brands Can Beat “Boring” and Bad Bounce Rates
What does a B2B brand’s website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition well into discussing a pretty real issue with many B2B brands: they’re boring! There are plenty exceptions, of course, but far too often, B2B brands end up being, as this week’s guest puts it, “B2Boring.”
Ryan Urban is the CEO & Founder of BounceX, a company that helps brands optimize their websites (and ditch the high bounce rates). In examining countless B2B brands, Urban has gotten a great sense of where these companies tend to go wrong, and so much of it ties to these brands being dull, playing it safe, and failing to show any personality. Their websites and content too often lack story, and end up being “coagulated, congealed buzzwords” that’ll just bounce prospects away like a trampoline. So, if you’re interested in hearing about how brands can be a little more exciting, what landing pages need to be successful, and more, tune in to this week’s Renegade Thinkers Unite.