164: “Feline” Groovy: Nala Cat Meows on Influencer Marketing
On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building, partnership marketing, and her general marketing philosophy. As she usually does, Nala brought along her two interpreters/owners, Pookie and Shannon, to help put the Nala Cat marketing philosophy into words. In the discussion, they’ll explore exactly what goes into building Nala Cat’s brand, which is notable for—other than being awesome and adorable—boasting 4+ million Instagram followers, earning Nala her own CAA agent (the only cat to do so), and so much more.
Additionally, we’ll be donating $1 (up to 1K) for every download of this episode, and the money will go to an awesome charity selected by Nala herself: Love Your Feral Felines, an all-volunteer, registered 501(c)(3) non-profit dedicated to rescuing cats and giving them a second chance at life. Check out LYFF’s website, and make sure to check out Nala’s episode of Renegade Thinkers Unite!
For partnerships in your influencer marketing pursuits, what do you look for?
Are they aligned with our brand? What kind of social impact do they have? How do they operate? Those are a few of the guiding questions we ask. Brands like Fresh Step are very aligned with us, for example. It’s cat litter, it’s a good company with good people. It’s easy to turn down some brands, too. Like rat poison, for example. And it happened! It was probably the most money we’ve been offered for a single post, too, but it was easy to turn down.
We learned early on, and we’re learning more as time goes, on that it’s the people behind the brands, too. It’s not just the brands that we’re partnering with. And we feel like when we are hired to do a sponsored ad, it’s not just a transaction, it’s a real relationship. And both sides should have the best interests for each other in mind when we promote and plan and execute all of it.
What’s been guiding the company since you started?
Since we started, many months back, we have donated over 5000 meals to a kitten rescue program, the first partner we had. We want to keep donating and improving lives for cats and kittens as we grow. Really, we’re a startup, so we still have a lot of work to do and we have big goals and big dreams. We feel like no cat should be hungry. No pets should be starving. We’re working hard towards that. That’s our goal. That’s our mission. That’s the reason why we’re doing all this.