Ann  Lewnes
June 14, 2019

138: Marketing Adobe: How Ann Lewnes Plants Flags and Inspires

Guest: Ann Lewnes - EVP & CMO, Adobe

How do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association’s Hall of Fame? Sure—the question may sound a bit specific, but that journey is chock full of valuable takeaways for marketers at any sized company, in any line of work. Lucky enough for RTU listeners, this week’s episode features Ann Lewnes.

Ann is a recent inductee into the AMA Hall of Fame and is currently the CMO of Adobe, a company that doesn’t really need much of an introduction. In her time at Adobe, she’s established herself as a trail-blazing, “flag planter” who gives great attention to the big picture. Listen in to this episode to hear about how she does that, her own marketing journey, the content strategy for Adobe, building brand trust, inspiring the people around you, and more.

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Quotes from Ann Lewnes

One of my first bosses told me, "Ann, you can't go the mat for everything." That's been kind of a life lesson for me.
My role has been to look out into the future, maybe make a crazy bet on digital marketing, and then be able to inspire the people around me, amass an incredible team, and try and get them there.

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