B2B CMOs: Your Content Needs a Framework
May 14, 2019
Randy Frisch, President & CMO of Uberflip, has ruffled a few feathers in evangelizing his marketing mindset. Why? Well, right off the bat, he’s published a book called ‘F*ck Content Marketing,’ which is sure to rub a few people the wrong way. But his mindset isn’t as negative as it may sound—in fact, he ends up highlighting the value of...