Dew Action Sports

Pardon me while I toot my agency’s horn. The Dew Action Sports Tour ended last month. This is the second year of Panasonic’s sponsorship of this 5 market tour. We made a lot of improvements to the on-site experience and visitors responded accordingly. We measured Net Promoter Score (NPS) on a pre and post experience basis and saw a huge jump (can’t give you the real numbers until Panasonic says okay). Panasonic didn’t try to be too cool but let the coolness of their products speak volumes. The online component was a big hit. The athlete photo blogs have been well received and the submissions to the video competition were great. My favorite is the one with the elderly lady who fantasies about skateboarding called apppropriately enough Lady Skate. All in all, the whole program was nothing if not engaging.


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