Take a look under the hood of any successful marketing campaign, and you’ll almost definitely see that research played a key role. That correlation is not just a coincidence—research, and overall, slowing down your marketing efforts, will usually yield positive results.
So, no matter how tight the deadline, how urgent the project, or how eager you are to launch the next great campaign—make sure you take the time slow things down and build your foundation on research.
That’s one major takeaway from Drew’s recent interview with FocusVision CMO Dawn Colossi. If you’d like to learn more about effective research, and how to build your marketing on it, you can now watch her interview with Drew here: