An Antidote to FOFB
January 31, 2019
While Gens Y & Z are famously prone to FOMO, my unscientific survey of hundreds of CMOs suggests many suffer from FOFB, “fear of falling behind.” This fear manifests itself in positive ways like intense curiosity, networking with peers and continuous learning. On the flip side, it can also lead to embracing robotic technologies (i.e. bots, programmatic, AI, phone trees,...