What’s in Your Wallet (Hint: It’s More Than You Think)
March 20, 2019
Loyalty programs. We’re all familiar with them. You make several purchases at one of your go-to stores or businesses and you get some form of reward in return. It’s a win-win from both consumers and brands. But what about the bigger prize at play here, the data that consumers generate when their loyal purchase decisions are aggregated and analyzed? And...