Wal-Mart Sustainability

Wal-Mart, yeah – that’s right, big bad Wal-Mart, has started a massive “sustainability” initiative that could be the single biggest Marketing for Good effort in the world. By asking all its suppliers from P&G on down to create more eco-friendly products and production processes, this dominant retailer is actually using its clout for the betterment of our little world. Given the fact that they account for more than 25% of sales in just about every category, the ripple effect of this initiative could be extraordinary.

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