Groucho Marx once famously quipped, “If you’ve heard this story before, don’t stop me, because I’d like to hear it again.” Unfortunately, many story-obsessed brands seem to agree that telling the same story over and over again, with only the names changed, will surely result in a good ending.
In fact, if a brand repeatedly tells the same story, audiences may tune out, because while consistency is important, monotony is a constant threat. What brands need is a brand story—an engine that generates new stories, without relying on old formulas.
Groucho also asked the (brand-relevant) question, “Who are you going to believe, me or your own eyes?” A brand’s audience is already telling themselves a story about the brand, based not only on the stories the brand tells, but on all the details of its delivery. The result is that your brand story is not always what you think it is—and it can differ significantly from what your audience thinks it is.
This storytelling thing has a lot more moving parts than you thought, right?
At Renegade we’ve been practicing and refining the craft of effective brand storytelling. We adopt an objective perspective between you and your audience. We identify any gaps between what you want to say about your brand and what your target audience already believes.
We then provide a detailed “Brand Story Blueprint” that you can use to fill these gaps. We’ll also help you with the heavy lifting of strategy implementation, should you need it. The result is a cohesive story that resonates just as truly for your brand as it does for your audience. And when everyone is working from the same plan, some impressive feats can be achieved.
Want to know how to get your Brand Story Blueprint? Get in touch with me at the co-ordinates below.