YouTube announced Monday that they are making what we believe to be EPIC changes to the channel options. Other than an overall layout change, there are two new features that we at Renegade are excited about.
1) Channel Trailer
On the new channel, you can put up a special trailer video that appears only to users who are not subscribed to your channel. This is a great opportunity to engage browsing visitors and capture them! Plus it is a chance to set the expectations for what your channel is all about!
2) Channel Art
Finally! The coveted header banner will be available to all users. Channel art is branding that goes beyond just the background image and it is seen on mobile phones, tablets, and in the hovercard anywhere on the site! Here is a template and guidelines on how to start creating channel art.
While we’re really excited about this, not everyone seems to be. The comments on the announcement are littered with foul-mouthed trolls. As an agency we’ve been trying for a year to figure out how to give our clients sexier YouTube channels without having to pay the big advertising sums. Interesting how the users themselves seem to be against this change.
Is this just a case of fear of the unknown and social network change backlash? How do you feel about the changes?