Charting New Courses in 2024: A Guide for B2B CMOs
Like seasoned captains at the helm, CMOs face an unending quest to chart new courses, cut through the dense fog of market saturation, and grow revenue. Add to that the current economic maelstrom—making this journey even more daunting. So how do we navigate the vast ocean called B2B marketing?
In this Huddle Up, we unfurl the sails with 10 innovative navigational strategies (“dares”) I shared in <...
The GenAI Genie: Unbottling Versatile AI Use Cases
CMO AI Advisor, A. Catalyst, LLC
What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?” Nicole is CMO Huddles’ favorite...
The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts
Jamie Gier - Bernd Leger - Isabelle Papoulias,
CMOs, DexCare - Cornerstone OnDemand - BackBox
The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark. In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare, Bernd...
B2B Marketing Greatness: 10 Dares for 2024
CEO & Founder, CMO Huddles
We triple dog dare you to be more daring marketers in 2024. To be growth drivers. To stop playing it safe. In this fantastic Drew on Drew episode, the two Drews discuss how the B2B realm is overdue for a...