This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
Of Mice and Marketers
With apologies to poet Robert Burns, the best laid plans of mice and marketers often go awry. This was never truer than in 2020 as most B2B marketers scrapped their carefully crafted plans in favor of a “let’s try this” approach. Digital experimentation reigned as marketers scrambled to replace the lead flow often provided from physical events and customer entertainment. Agility was the word ...
How to Get More Women in the C-Suite
Michelle Boockoff-Bajdeck, Cindy Zhou & Charlene Li,
CMO, CMO & Founder, Skillsoft, LogRhythm & Altimeter
7 B2B Branding Lessons for 2021 from 7 B2B Brands
The State of Email Approaching 2021
This is an email about email. You know—the stuff that floods your inbox every day that you simply can’t delete fast enough. But rather than offer you just another opinion piece, I wanted to share a few takeaways from a comprehensive study of email that I received this week. The report is gated and ironically, requires your email address input to access, but if you’re willing ...