This is our very own Story Hub, pulling together content from our blog, podcast, newsletter and more — all designed to help you cut through. As Louie would tell you if he could talk, it’s important and gratifying to eat your own dog food.
6 Must-Have “Brand-quisition” Metrics
The pursuit of the perfect marketing dashboard is a noble one, if not a tad bit quixotic. It’s noble because we marketers must demonstrate the value of marketing not just to ourselves, our CEOs, and the board, but also to the world at large (who otherwise doubt our worth). It’s quixotic in that no two businesses are the same and the purchasing process for many B2B ...
Structuring the Ideal B2B Marketing Department
CMO Kathie Johnson - CMO Anna Griffin,
CMO Melanie Marcus, Talkdesk - Smartsheet - Surescripts
Servicing a Well-Oiled Demand Gen Machine with Service Express
5 Daring Approaches to CMOing
Celebrated marketer Larry Light suggests in “It is CMO Wake-Up Time” that many CMOs are making a mistake by calling themselves storytellers. Instead, he recommends focusing on “propelling brand-business growth” and creating a brand-business scorecard to track how branding efforts are helping the business get Bigger, Better and Stronger.