Two Books for CMOs
Having interviewed over 450 Chief Marketing Officers, author Drew Neisser has distilled his findings into two must-read books, the most recent being Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands which is available on Amazon in audio, paperback and eBook.
12 Steps to Building Unbeatable B2B Brands
Released October 5th, 2021, Drew Neisser’s latest book features a torture-tested methodology to radically simplify (and improve the performance of) your B2B marketing and includes dozens of real-world stories that will both inspire and enlighten. Inc.com recently placed Renegade Marketing as #2 on a list of 8 books that will sharpen your strategic thinking..