B2B Demand Generation Report

Generating new leads in the next 12 months will be the biggest challenge ever faced by today’s B2B marketers. The question then is how to meet this challenge. What can savvy B2B marketers do now to drive near-term demand while setting themselves up for greater growth in 2021? If 2019 was a wide-open straightaway, 2020 is filled with treacherous and unfamiliar curves. Skilled racecar drivers know you have to slow down into a curve, find the optimal part of the embankment through practice, and then accelerate out of it.

Skilled marketers will use the economic slowdown to test their options, to retrain their teams, and prepare themselves for future growth. It won’t be easy. But for those who succeed, it will be exhilarating confirmation that with every crisis comes opportunity, especially for the courageous.

B2B Brand Strategy Report

In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. Learn the 12 steps to an effective B2B Brand Strategy in this new report from Drew Neisser.

Renegade Guide to Storytelling

Storytelling is not for the faint of heart. It requires courage, both to embrace the conflict that is at the heart of all great stories and to revisit your metrics, avoiding the isolated action in favor of the collective impact. No one said the journey would be easy— but since when was marketing easy?