Do You Speak Tweetese?
Being a great communicator was never easy. But now, with your audience likely to have a mobile device in hand and real-time access to multiple social channels, the challenges have ramped up to 2.0 as well. Here are six tips for public speaking in the social media era.
It’s Time to Look Ahead
Given the painfully premature end to this Yankee season, we stalwarts have no choice but to look ahead to next year. Fortunately for you, we decided to shift the focus from baseball by asking a diverse team of marketers what would be in their 2012 playbooks. Here are five hits if not home runs you might want to consider:
Social Media Reality Check
With 86% of business people now using social media to help them make business decisions and at least 70% of companies including social media in their marketing mix, it’s safe to say this one time sideshow has gone mainstream. Not surprisingly, more and more companies are entering the fray, some hoping to topple the leaders, others to secure healthy niches. Here’s a quick reality check on a few of ...
Fighting Social Media Fatigue
Even the hardcore M.O.S.T. (members of the social tribe) are beginning to feel some form of social media fatigue— overwhelmed by the daily inflow of content not to mention the presumed need to create and respond accordingly. To fight this fatigue, here are a few suggestions:
Driving Revenue Growth
Is your business growing as quickly as you’d like? If yes, congratulations and feel free to stop reading this. If not, consider the seven tips below, gleaned from an interview with Jon Miller, co-founder and VP of Marketing at Marketo, the fastest growing software-as-a-service company in the world.
Making Twitter Work for You
Even if you’re a veteran, making the most of Twitter is an ongoing challenge. Tweets seem to flow by the billions like water drops in the rain forest, drowning some and nourishing others. Dealing with this daily deluge, we’ve received many questions about Twitter, a few of which we’ve answered below.