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Archives: Newsletters

The State of Email Approaching 2021
The State of Email Approaching 2021
NEWSLETTER

September 2020

This is an email about email. You know—the stuff that floods your inbox every day that you simply can’t delete fast enough. But rather than offer you just another opinion piece, I wanted to share a few takeaways from a comprehensive study of email that I received this week. The report is gated and ironically, requires your email address input to access, but if you’re willing ...

A Direct Message About Direct Mailers
A Direct Message About Direct Mailers
NEWSLETTER

August 2020

Today, I wanted to discuss a recent direct mail project by Case Paper. It’s been top of mind for me, lately, as it just recently won a Neographics Best in Category (packaging) award, and further back this summer won an Award of Excellence from the ...

Breaking the Algorithm 
Breaking the Algorithm 
NEWSLETTER

June 2020

Blind to my ignorance, I write to you with the humility and uncertainty of someone who is trying to emerge from a lifelong cave. Up until two weeks ago, I had never even heard of the concept of anti-racism let alone understood its implications. Talking about this concept with a wide range of CMOs, I came to realize that it was new to many of them too, even those ...

This is a Different Dog
This is a Different Dog
NEWSLETTER

May 2020

The evidence is painfully clear. Exhibit A: A lacerated thumb smeared with Neosporin now bandaged. Exhibit B: A general state of crankiness due to a rude awakening at 2AM. Exhibit C: A lengthy neck crick. It’s been a rough 24-hours. Allow me to connect the dots.

6 Silver Linings for Marketers During COVID-19
6 Silver Linings for Marketers During COVID-19
NEWSLETTER

April 2020

Searching for the origin of the phrase, “every cloud has a silver lining,” I was of course disappointed that there was no linkage to my hero Ben Franklin. Nope. None at all. Turns out, John Milton penned a similar phrase in 1634 and four hundred years later, we’re still using it to evoke the potential upside of nasty circumstances, like say our current pandemic. And yes, though it’s ...

5 Things CMOs Should Take Care of During COVID-19
5 Things CMOs Should Take Care of During COVID-19
NEWSLETTER

March 2020

The optimist in me trusts that we will get through this. Sometime in the near future we will be able to stop worrying about our communal health and forget the term “social distancing.” Sometime in the near future we will return to our offices and brainstorm together in conference rooms. Sometime in the near future we will make travel plans and celebrate with our tribes face to face in ...

Take Five: Jazzy Lessons from 5 Podcast Episodes
Take Five: Jazzy Lessons from 5 Podcast Episodes
NEWSLETTER

February 2020

Don’t hate me if you’re humming the jazz classic Take Five for the rest of the day. If there is such a thing, Take Five qualifies as a good earworm. Indelibly associated with Dave Brubeck, as it turns out the song was composed by Brubeck’s long-time musical partner, alto saxophonist Paul Desmond. Recorded back ...

Climbing the Steps to B2B Success
Climbing the Steps to B2B Success
NEWSLETTER

January 2020

This is a test. Not of the emergency broadcasting system, but rather of a very different way of developing and sharing content. The pundits say keep your copy short. We’ve decided to create a 12,771-word special report. The pundits suggest placing your major thought leadership pieces behind a firewall. We’re putting this out there for the whole world to see. The pundits advise not sharing your secret ...

7 Key Marketing Tips from 12 Award-Winning CMOs
7 Key Marketing Tips from 12 Award-Winning CMOs
NEWSLETTER

December 2019

On November 12, 2019 over a hundred CMOs gathered in New York City for The CMO Club’s 7th annual CMO Awards. Forty winners were celebrated while Anne Finucane, Vice Chairman of Bank of America, was inducted into the CMO Hall of Fame. Though taking a couple of hours to revel in past accomplishments was a welcome break, many of these highly driven individuals already had their sights on 2020 and the ...

Climb Ev’ry Mountain with Star CMOs
Climb Ev’ry Mountain with Star CMOs
NEWSLETTER

November 2019

Surveying the tightly packed group of 19 award-winning CMOs, I had two challenges. The first was being heard over the Broadway mezzo-soprano who was rehearsing in a nearby room. The second was making sure the conversation about leadership was as scintillating as the singer.

As it turns out, this particular Tuesday at The CMO Club’s annual CMO Awards was a smash hit. The singer stopped practice shortly ...

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