Among CMOs most revered marketing newsletters, Huddle Up is handcrafted by our CEO for senior marketers and “never fails to inspire.” And that’s impressive since Drew has been writing it (previously named “The Cut”) for more than a decade.
6 Emerging Uses of GenAI for B2B CMOs
While much of the buzz surrounding GenAI in 2023 related to content creation, particularly words and pictures, 2024 is likely to reveal a completely different story. In reality, there are hundreds if not thousands of use cases that savvy marketers are already exploring with remarkable success and little organizational risk of trademark infringement or data breaches.
To get a sense of some of these emerging opportunities, we spoke with ...
10 Key Lessons B2B CMOs Can Learn from Penguins!
Before we dive in: We’d like to wish you all a happy, happy holidays. At CMO Huddles, we are not just tickled by the fact that a group of penguins is called a huddle. We are inspired by these magnificent birds, are committed to their conservation, and proudly announce our support for the Global Penguin Society
Charting New Courses in 2024: A Guide for B2B CMOs
Like seasoned captains at the helm, CMOs face an unending quest to chart new courses, cut through the dense fog of market saturation, and grow revenue. Add to that the current economic maelstrom—making this journey even more daunting. So how do we navigate the vast ocean called B2B marketing?
In this Huddle Up, we unfurl the sails with 10 innovative navigational strategies (“dares”) I shared in <...
Metrics Makeover: From Defense to Offense
The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.
They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...
Adventures with ABM
As I made my way from NYC to Boston to California (and back) this month, I couldn’t help but think about the different ABM journeys that CMO Huddlers shared in a month’s worth of Peer Huddles.
No two journeys look the same. Some CMOs drove different makes and models, others used different GPS systems to plan their routes. In this edition of Huddle Up, we ...
A Championship Team: Lessons from Wimbledon
Behind every tennis champion like Carlos Alcaraz, the young sensation who upset the seven-time Wimbledon champ Novak Djokovic, is an exceptional support team. In the realm of B2B marketing, we too depend on our teams to navigate unexpected challenges, such as recent workforce reductions. As one of Huddler honestly shared, “We had our RIF late last year and some survivors were demotivated and left as soon as they ...
12 Takeways from Forrester’s B2B Summit
I know where I want to be May 5th, 2024, how about you? For me, it will be Austin again for the Forrester B2B Summit. I found this year’s to be remarkably valuable on multiple dimensions including insights, inspiration, and introductions to both new and old friends. I had forgotten how exhilarating it can be just to get out of one’s bubble and think about big ideas.
GPT Guru: How B2B Teams Can Leverage ChatGPT
The creative and time-saving potential of ChatGPT is vast, and the implications for B2B marketing teams? Nothing short of revolutionary.
We invited Nicole Leffer, a seasoned marketing professional who has successfully deployed ChatGPT to enhance her writing and streamline her workflow, to a CMO Huddles Bonus Huddle. She shared a bevy of practical tips for how CMOs and their teams can train ChatGPT to create high-quality ...
The CMO’s 59-Minute Personal Branding Training Regimen
One of the most consistent laments from CMOs in transition is “I wish I spent more time developing my personal brand while I was in my last job.” I know this because we host a Transition Team Huddle as part of CMO Huddles and I see the consequences every month. This sentiment is so prevalent that we dedicated four Regular Huddles with employed CMOs to discussing what CMOs could ...