Among CMOs most revered marketing newsletters, Huddle Up is handcrafted by our CEO for senior marketers and “never fails to inspire.” And that’s impressive since Drew has been writing it (previously named “The Cut”) for more than a decade.
Charting New Courses in 2024: A Guide for B2B CMOs
Like seasoned captains at the helm, CMOs face an unending quest to chart new courses, cut through the dense fog of market saturation, and grow revenue. Add to that the current economic maelstrom—making this journey even more daunting. So how do we navigate the vast ocean called B2B marketing?
In this Huddle Up, we unfurl the sails with 10 innovative navigational strategies (“dares”) I shared in <...
Metrics Makeover: From Defense to Offense
The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.
They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...
Adventures with ABM
As I made my way from NYC to Boston to California (and back) this month, I couldn’t help but think about the different ABM journeys that CMO Huddlers shared in a month’s worth of Peer Huddles.
No two journeys look the same. Some CMOs drove different makes and models, others used different GPS systems to plan their routes. In this edition of Huddle Up, we ...
A Championship Team: Lessons from Wimbledon
Behind every tennis champion like Carlos Alcaraz, the young sensation who upset the seven-time Wimbledon champ Novak Djokovic, is an exceptional support team. In the realm of B2B marketing, we too depend on our teams to navigate unexpected challenges, such as recent workforce reductions. As one of Huddler honestly shared, “We had our RIF late last year and some survivors were demotivated and left as soon as they ...
12 Takeways from Forrester’s B2B Summit
I know where I want to be May 5th, 2024, how about you? For me, it will be Austin again for the Forrester B2B Summit. I found this year’s to be remarkably valuable on multiple dimensions including insights, inspiration, and introductions to both new and old friends. I had forgotten how exhilarating it can be just to get out of one’s bubble and think about big ideas.
GPT Guru: How B2B Teams Can Leverage ChatGPT
The creative and time-saving potential of ChatGPT is vast, and the implications for B2B marketing teams? Nothing short of revolutionary.
We invited Nicole Leffer, a seasoned marketing professional who has successfully deployed ChatGPT to enhance her writing and streamline her workflow, to a CMO Huddles Bonus Huddle. She shared a bevy of practical tips for how CMOs and their teams can train ChatGPT to create high-quality ...
The CMO’s 59-Minute Personal Branding Training Regimen
One of the most consistent laments from CMOs in transition is “I wish I spent more time developing my personal brand while I was in my last job.” I know this because we host a Transition Team Huddle as part of CMO Huddles and I see the consequences every month. This sentiment is so prevalent that we dedicated four Regular Huddles with employed CMOs to discussing what CMOs could ...
The Need to Be Newsworthy
The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. But the threat of a recession and related budget trimming has revived interest in this potentially high-return, low-cost tactic. As such, we covered the topic in a month’s worth of Huddles and the takeaways were inspired. Here are six of them.
Courageous Content Creators Court Controversy
Starting 2023 with less marketing budget but the same (or higher) pipeline expectations, many B2B CMOs are doubling down on content. We spent all of January at CMO Huddles swapping the latest and greatest content strategies, and below you’ll find the top 6 takeaways to add to your docket ASAP.