Behind every tennis champion like Carlos Alcaraz, the young sensation who upset the seven-time Wimbledon champ Novak Djokovic, is an exceptional support team. In the realm of B2B marketing, we too depend on our teams to navigate unexpected challenges, such as recent workforce reductions. As one of Huddler honestly shared, “We had our RIF late last year and some survivors were demotivated and left as soon as they ...

The creative and time-saving potential of ChatGPT is vast, and the implications for B2B marketing teams? Nothing short of revolutionary.

We invited Nicole Leffer, a seasoned marketing professional who has successfully deployed ChatGPT to enhance her writing and streamline her workflow, to a CMO Huddles Bonus Huddle. She shared a bevy of practical tips for how CMOs and their teams can train ChatGPT to create high-quality ...

One of the most consistent laments from CMOs in transition is “I wish I spent more time developing my personal brand while I was in my last job.” I know this because we host a Transition Team Huddle as part of CMO Huddles and I see the consequences every month. This sentiment is so prevalent that we dedicated four Regular Huddles with employed CMOs to discussing what CMOs could ...

The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. But the threat of a recession and related budget trimming has revived interest in this potentially high-return, low-cost tactic. As such, we covered the topic in a month’s worth of Huddles and the takeaways were inspired. Here are six of them.

Starting 2023 with less marketing budget but the same (or higher) pipeline expectations, many B2B CMOs are doubling down on content. We spent all of January at CMO Huddles swapping the latest and greatest content strategies, and below you’ll find the top 6 takeaways to add to your docket ASAP.

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” This is one of my favorite quotes from a months’ worth of Huddles on how CMOs can be better leaders, which after a bit of winter leaf raking brought me to the metaphor of the gardener.

Just as a gardener knows there is more to a verdant garden ...

With deal velocity grinding down and CFOs resuming their CFNo posture, it is little wonder that marketers are fixated on the old recession-busting trope: “Speed-to-Value.” The notion here is that if you can just convince CFOs that your product or service can deliver cost savings in 3-6 months—or better yet, increase revenue at >3x your cost in less than a year—then all objections will disappear and deals ...