Hi There,

With apologies to poet Robert Burns, the best laid plans of mice and marketers often go awry. This was never truer than in 2020 as most B2B marketers scrapped their carefully crafted plans in favor of a “let’s try this” approach. Digital experimentation reigned as marketers scrambled to replace the lead flow often provided from physical events and customer entertainment. Agility was the word ...

This is an email about email. You know—the stuff that floods your inbox every day that you simply can’t delete fast enough. But rather than offer you just another opinion piece, I wanted to share a few takeaways from a comprehensive study of email that I received this week. The report is gated and ironically, requires your email address input to access, but if you’re willing ...

Blind to my ignorance, I write to you with the humility and uncertainty of someone who is trying to emerge from a lifelong cave. Up until two weeks ago, I had never even heard of the concept of anti-racism let alone understood its implications. Talking about this concept with a wide range of CMOs, I came to realize that it was new to many of them too, even those ...

The evidence is painfully clear. Exhibit A: A lacerated thumb smeared with Neosporin now bandaged. Exhibit B: A general state of crankiness due to a rude awakening at 2AM. Exhibit C: A lengthy neck crick. It’s been a rough 24-hours. Allow me to connect the dots.

Searching for the origin of the phrase, “every cloud has a silver lining,” I was of course disappointed that there was no linkage to my hero Ben Franklin. Nope. None at all. Turns out, John Milton penned a similar phrase in 1634 and four hundred years later, we’re still using it to evoke the potential upside of nasty circumstances, like say our current pandemic. And yes, though it’s ...