The importance of the relationship between the CMO and their HR counterpart is often overlooked. Whether you call them your Chief HR Officer or Chief People Officer (or something else entirely), they’re an ally in the C-Suite that needs just as much care and attention as that of the CFO or CRO. After all, they’re the person in charge of building the team that will represent the ...

CMOs, by nature or nurture, are an optimistic lot. There’s no other way of explaining their steadfast belief they will be the ones to find success where others failed. They will be the ones to help CFOs see marketing as an investment, not an expense. They will be the ones to educate CEOs and investors that great brands are built from the bottom up, not top-down; not in ...

Recessions happen. And when they do, buying budgets typically shrink, leading to slower sales cycles and fewer deals closed. With topline revenue growth slowing if not halting altogether, investor and CFO attention turns to the bottom line. And all of this puts an increased premium on the effectiveness of every dollar spent… especially on Marketing.

So what’s a renegade marketer to do knowing that a recession ...

When it comes to events, many B2B brands are a bit out of shape. Maybe even flabby. Shows are being booked, tickets purchased, booths shipped, and hours invested, but the returns are nowhere near what they could and should be. It’s literally and figuratively a “sh*t show.”

To help the CMOs of CMO Huddles anticipate and avoid such calamities, we dedicated all the June ...

After five huddles on pipeline-related challenges, it’s clear that there’s tension in the air. And it sounds like this: “Sales isn’t closing. Sales keeps asking us for more leads. Sales isn’t trying to understand the customer’s pain points. It’s getting harder to close deals. We went from rockstars to being blamed for every sales issue.”

This is a warning sign for ...