Renegade Resources

We definitely eat our own dog food at Renegade just as our mascot Louie likes to do. That means, we “sell through service,” consistently providing high-value content for B2B marketers absolutely free and without gates. In fact, we have so much good content (podcast, newsletter, blog, special reports & more) that it can be a bit overwhelming, so be sure to our search bar to find subjects of specific interest.

David Koerner
B2B Renegade: Meet David Koerner, 75F Marketing VP
PODCAST

January 7, 2022
GUEST:
David Koerner,
VP Global Marketing, 75F
75F is not here to market via Fear, Uncertainty, and Doubt (FUD). That’s why the smart building automation brand has banished the words “climate change crisis,” and “global warming.” Not because they are not dedicated to making the world a...

B2B Brand Strategy Report
B2B Brand Strategy Report
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In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. Learn the 12 steps to an effective B2B Brand Strategy in this new report from Drew Neisser.

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Jennifer Davis - Jon Miller - Kimberly Whitler
Honing Your Decision-Making Chops for 2022
PODCAST

December 31, 2021
GUEST:
Jennifer Davis - Jon Miller - Kimberly Whitler,
CMOs - Professor, LEARFIELD - Demandbase - UVA Darden School of Business
Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some...

Renegade Guide to Storytelling
Renegade Guide to Storytelling
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Storytelling is not for the faint of heart. It requires courage, both to embrace the conflict that is at the heart of all great stories and to revisit your metrics, avoiding the isolated action in favor of the collective impact. No one said the journey would be easy— but since when was marketing easy?

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