B2B Brand Strategy Report

In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame.

Learn the 12 steps to an effective B2B Brand Strategy in this new report from Drew Neisser.

Renegade Guide to Storytelling

Storytelling is not for the faint of heart. It requires courage, both to embrace the conflict that is at the heart of all great stories and to revisit your metrics, avoiding the isolated action in favor of the collective impact. No one said the journey would be easy— but since when was marketing easy?