Renegade Resources

We definitely eat our own dog food at Renegade just as our mascot Louie likes to do. That means, we “sell through service,” consistently providing high-value content for B2B marketers absolutely free and without gates. In fact, we have so much good content (podcast, newsletter, blog, special reports & more) that it can be a bit overwhelming, so be sure to our search bar to find subjects of specific interest.

7 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2023

BLOG

November 7, 2023

Written By Daniel Martin, chief editor at Altitude Marketing. Gone are the days of manufacturing industries employing offline tactics such as word-of-mouth, referrals, trade shows, and sales calls. To stay relevant, it’s absolutely essential that manufacturers craft marketing strategies that cater to their audience. Millennials, the new bosses, are the key decision-makers now. Those born between 1997-2012 find it easier...

Kristin Russel - Chandar Pattabhiram - Rashmi Vittal

The Long-Game: Connecting B2B Brand to B2B Revenue

PODCAST

November 3, 2023

GUEST:
Kristin Russel - Chandar Pattabhiram - Rashmi Vittal,
CMOs, symplr - Coupa Software - Productiv

Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to...

Leveraging LinkedIn for Leading CMOs

PODCAST

October 27, 2023

GUEST:
Beth Granger,
CEO, Beth Granger Consulting

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to...

Metrics Makeover: From Defense to Offense

NEWSLETTER

October 2023

The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.

They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...

Renegade Marketing Review by Petra Bajdek

BLOG

October 23, 2023

Renegade Marketing: A Practical Guide to B2B Marketing Written by Petra Bajdek, Student at Bentley University | August 2023 In the book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, marketing influencer and founder of CMO Huddles, Drew Neisser, explores the keys to successful business-to-business (B2B) marketing through a series of anecdotes shared by leading Chief Marketing Officers (CMOs)....

Dan Lowden - Laura MacGregor - Michael Callahan

Cybersecurity for CMOs: Bad Bots, Breaches, Phishing… Oh My!

PODCAST

October 20, 2023

GUEST:
Dan Lowden - Laura MacGregor - Michael Callahan,
CMOs, BLACKBIRD.AI - CIS - Salt Security

Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. That’s why we brought 3 cybersecurity CMOs on the...

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