The Long-Game: Connecting B2B Brand to B2B Revenue
Kristin Russel - Chandar Pattabhiram - Rashmi Vittal,
CMOs, symplr - Coupa Software - Productiv
Over 90% of your buyers are not in-market today. So how do you make sure that you’re at the top of their list whenever they decide it’s time to buy? Enter brand, the powerful component of every company looking to...
Leveraging LinkedIn for Leading CMOs
CEO, Beth Granger Consulting
If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. So how can marketers get their voices out there? Enter Beth Granger, your LinkedIn Guru, who joined a CMO Huddles Career Huddle to...
Metrics Makeover: From Defense to Offense
The ever-evolving landscape of B2B marketing metrics presents both challenges and opportunities. A recent CMO Huddles taskforce, featuring B2B CMOs Heidi Bullock (Tealium), Peter Finter (KX), Jamie Gilpin (Sprout Social), Grant Johnson (Billtrust), Kathie Johnson (xTalkDesk), and Bryan Law (ZoomInfo) delved deep into the current challenges of metrics.
They identified tendencies to overvalue certain metrics, the non-linear nature of enterprise buying journeys, data overload, and ...
Renegade Marketing Review by Petra Bajdek
Cybersecurity for CMOs: Bad Bots, Breaches, Phishing… Oh My!
Dan Lowden - Laura MacGregor - Michael Callahan,
CMOs, BLACKBIRD.AI - CIS - Salt Security
Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. That’s why we brought 3 cybersecurity CMOs on the...