Storytelling is not for the faint of heart. It requires courage, both to embrace the conflict that is at the heart of all great stories and to revisit your metrics, avoiding the isolated action in favor of the collective impact. No one said the journey would be easy— but since when was marketing easy?
Chief Marketing Officers and their peers are a group whose job binds them together with shared successes, some familiar failures and a few universal truths, like the importance of keeping a message relevant, knowing your target and—not surprisingly—establishing a solid network of fellow marketers, no matter which field they’re in.
This e-book offers insights and tips from eleven top marketers in a variety of fields. Download today and learn how to think like a Renegade!
