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B2B Brand Consolidation Done Right
CMO Grant Johnson - CMO Kevin Ruane,
CMO Joshua Leatherman, Emburse - Precisely - Service Express
16 B2B Marketing Lessons Absorbed from Renegade’s Favorite Gins
6 Ways to Nurture B2B Partnerships
Does your organization have a CPO? No, not a Chief Product Officer, but a Chief Partner Officer, the C-Level executive that utilizes the power of B2B partnership programs to accelerate growth and reach new markets. CMO Denise Broady of Appian has one, and in 2020, 70% of the brand’s net new logos came from partnerships—an impressive number and a powerful reason to consider crowding the C-Suite with a ...
Climbing From B2B Startup to B2B Scaleup