Renegade Resources

We definitely eat our own dog food at Renegade just as our mascot Louie likes to do. That means, we “sell through service,” consistently providing high-value content for B2B marketers absolutely free and without gates. In fact, we have so much good content (podcast, newsletter, blog, special reports & more) that it can be a bit overwhelming, so be sure to our search bar to find subjects of specific interest.

Katherine Post Calvert - Gary Sevounts - Jennifer Houston
What the Heck is Growth Marketing!?
PODCAST

June 17, 2022
GUEST:
Katherine Post Calvert - Gary Sevounts - Jennifer Houston,
CMOs, PagerDuty - Socure - D-Wave Systems
The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the...

B2B Brand Strategy Report
B2B Brand Strategy Report
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In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. In Renegade’s 2019 survey among Chief Marketing Officers at 110 B2B brands, 91% agreed that B2B marketing had become significantly more complicated in the last 12-24 months. Importantly, only 20% of the CMOs we’ve surveyed feel that their B2B marketing and branding efforts have become more effective in that same time frame. Learn the 12 steps to an effective B2B Brand Strategy in this new report from Drew Neisser.

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Katrina Klier
No More B2B Content Pollution!
PODCAST

June 10, 2022
GUEST:
Katrina Klier,
CMO, PROS
Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands...

Renegade Guide to Storytelling
Renegade Guide to Storytelling
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Storytelling is not for the faint of heart. It requires courage, both to embrace the conflict that is at the heart of all great stories and to revisit your metrics, avoiding the isolated action in favor of the collective impact. No one said the journey would be easy— but since when was marketing easy?

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