We definitely eat our own dog food at Renegade just as our mascot Louie likes to do. That means, we “sell through service,” consistently providing high-value content for B2B marketers absolutely free and without gates. In fact, we have so much good content (podcast, newsletter, blog, special reports & more) that it can be a bit overwhelming, so be sure to our search bar to find subjects of specific interest.
6 Ways to Nurture B2B Partnerships
Does your organization have a CPO? No, not a Chief Product Officer, but a Chief Partner Officer, the C-Level executive that utilizes the power of B2B partnership programs to accelerate growth and reach new markets. CMO Denise Broady of Appian has one, and in 2020, 70% of the brand’s net new logos came from partnerships—an impressive number and a powerful reason to consider crowding the C-Suite with a ...
B2B Branding on a Budget
EVP Marketing Chi-Chi Liang - CMO JD Dillon,
CMO Luanne Tierney, Alloy - Tigo Energy - Betterworks
16 B2B Marketing Lessons Absorbed from Renegade’s Favorite Gins
6 Must-Have “Brand-quisition” Metrics
The pursuit of the perfect marketing dashboard is a noble one, if not a tad bit quixotic. It’s noble because we marketers must demonstrate the value of marketing not just to ourselves, our CEOs, and the board, but also to the world at large (who otherwise doubt our worth). It’s quixotic in that no two businesses are the same and the purchasing process for many B2B ...