A Recap of the Chipotle Twitter Hack: Pros and Cons
August 23, 2013
Chipotle recently admitted to tweeting a handful of confusing and nonsensical messages on purpose. At the time, it appeared that Chipotle’s account had been hacked, but the tweets were actually clues in an ongoing promotion called Adventurrito, a 20-day-long scavenger hunt featuring 20 puzzles to celebrate Chipotle’s 20th anniversary. Is faking your own Twitter hack really the way to #CutThru?...