Category: Social Media

Unless you’re new to TheDrewBlog, you’ve probably figured out by now that I’m moderating a panel this week on real-time marketing down in warmish Florida. Marshall Wright, Director of Social Media at T3, is another illustrious member of our panel and brings lots of insights and experience to the conversation.  I particularly enjoyed learning about how the team at T3...

With the Superbowl just a week away, leading edge marketers are, in the fabled words of Tim Curry, “breathless with anticipation” of the potential Real-Time Marketing opportunities awaiting them. These folks have been scenario planning for weeks if not months with the hope that they can steal the show away from the ads, football players AND reigning RTM champ, Oreo....

Thanks to those clever folks at Oreo who stole last year’s Superbowl spotlight, real-time marketing  was among the hottest topics of 2013. (It even warranted its own abbreviation: RTM!)  Agencies and clients scrambled to set up “newsrooms” in the hopes of thrusting brands into “the conversation” at just the right moment.  Similarly, marketing swat teams were poised to pounce just...

Converse is the creative world’s favorite party guest, which may be why it has so many friends—over 37 million on Facebook, to be exact. Just how did the sneaker brand get so popular? Not by being the life of the party, but by practicing good people skills and good social etiquette, says CMO Geoff Cottrill. Rather than stepping on toes...