June 13, 2013

Twitter Releases Public Analytics Dashboard

Yesterday, Twitter released a public analytics dashboard to all users in a move that they hope pushes more users to adopt their ads platform. To access the analytics platform you must go through Twitter ads dashboard. Taking a cue from Facebook’s ability to promote personal status updates, Twitter clearly wants you to consider promoting your tweets.


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The most insightful information users can access in their dashboard is which content receives the most engagement. It shows statistics like the number of “faves,” retweets and replies to your last 500 tweets. Users can also see how many clicks each link receives, which we see leading to more optimized content. The dashboard also shows a 30 day history of your followers gained and lost, but does not allow you to see details from specific days. The platform also includes an overview of your followers with information on interests, gender and location.


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Although informative, Twitter’s analytics platform is still behind many third party platforms. We would like to see more analytics on the per day loss and gain of followers. The export features is handy but is missing information on the number of clicks. A larger backfile of tweets, and a total number of users who saw your tweet would also be nice. At this time, the dashboard is barebones information, but is enjoyable.