Brand perception plays a crucial role in shaping customer decisions in the B2B world. The way a potential client perceives a brand influences their trust, and a staggering 81% of buyers say they must trust a brand in order to make a purchase. In other words: Brand perception can make or break your ability to close deals. The good news…
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How to Build Brand Loyalty in B2B Markets
Ah, brand loyalty – that elusive but oh-so-desirable quality that every business strives for! While it’s true that building brand loyalty is essential for both B2C and B2B companies, the process can be quite different in B2B markets. In this blog post, we’ll dive into the world of B2B brand loyalty and explore the strategies and tactics that can help…
When Do You Need Online Reputation Management Services?
Unfortunately, what happens on the internet stays on the internet, and one error can ruin a business’s well-crafted image. To protect and preserve a brand, online reputation management services are more vital than ever. Whether a business deserves it or not, a poor reputation can wreck a company’s sales or valuation. No company is immune, and public relations disasters have…
How to Come Up with a Strategic Marketing Plan for 2024
If your marketing team is like most, the approach of a new year gets you thinking about what you want to accomplish for your organization in the months ahead. To get there successfully, you need a strategic marketing plan to outline your strategies, tactics, and timelines. Companies with a documented plan are significantly more likely to reach their goals. But…
7 Digital Marketing Trends All B2Bs Need To Know About in 2023
In the ever-changing world of B2B digital marketing, it’s up to you to stay on top of trends. As of 2022, 97% of companies have moved their digital marketing teams in-house. Why would they do that? In short, they have no choice but to keep a constant eye on changes to stay ahead of the competition. Social media, content creation,…
10 Prestigious B2B Marketing Awards
You’re a winner! Let the world know. As a B2B Chief Marketing Officer, it’s essential to stay on top of industry trends and showcase your company’s achievements to enhance your brand’s reputation. One way to demonstrate your marketing team’s success is by pursuing prestigious marketing awards. Winning or even being nominated for these awards can bring significant benefits to your…
The Power of the Strategic Response: 7 Ways to Handle Requests as a CMO
The modern B2B CMO has a lot on their plate. An overflowing inbox, a jam-packed calendar, questions coming every which way from the board, the C-Suite, direct reports, and the marketing team in a role that wears a stack of hats on the verge of tipping over. Unfortunately, even the most superpowered CMOs don’t have an extra 10 hours a…
The CMO’s Guide to Acquisitions: A Playbook for Success
For B2B CMOs, acquiring a new company can be both an exhilarating and nerve-wracking time. On one hand, an acquisition brings with it a flurry of opportunities for growth, innovation, and market expansion. On the other, it can also mean a whole lot of pressure, uncertainty, and tough decisions. Suddenly, you have a new brand to bring into the fold,…
6 Personal Branding Tips for B2B CMOs
As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought…
The Benefits of Taking a Stand as a B2B Brand
Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that…