Shaping Brand Perceptions in B2B for Max Impact

A pair of hands shown with a superimposed smiling face and five stars above it, indicating a positive brand perception.

Brand perception plays a crucial role in shaping customer decisions in the B2B world. The way a potential client perceives a brand influences their trust, and a staggering 81% of buyers say they must trust a brand in order to make a purchase. In other words: Brand perception can make or break your ability to close deals. The good news…

How to Build Brand Loyalty in B2B Markets

Your brand receiving 5 star reviews from your many loyal customers.

Ah, brand loyalty – that elusive but oh-so-desirable quality that every business strives for! While it’s true that building brand loyalty is essential for both B2C and B2B companies, the process can be quite different in B2B markets.  In this blog post, we’ll dive into the world of B2B brand loyalty and explore the strategies and tactics that can help…

When Do You Need Online Reputation Management Services?

Adjusting your content strategy is a vital part of online reputation management services

Unfortunately, what happens on the internet stays on the internet, and one error can ruin a business’s well-crafted image. To protect and preserve a brand, online reputation management services are more vital than ever. Whether a business deserves it or not, a poor reputation can wreck a company’s sales or valuation. No company is immune, and public relations disasters have…

How to Come Up with a Strategic Marketing Plan for 2024

Business team working together to develop a strategic marketing plan

If your marketing team is like most, the approach of a new year gets you thinking about what you want to accomplish for your organization in the months ahead. To get there successfully, you need a strategic marketing plan to outline your strategies, tactics, and timelines. Companies with a documented plan are significantly more likely to reach their goals. But…

10 Prestigious B2B Marketing Awards

You’re a winner! Let the world know. As a B2B Chief Marketing Officer, it’s essential to stay on top of industry trends and showcase your company’s achievements to enhance your brand’s reputation. One way to demonstrate your marketing team’s success is by pursuing prestigious marketing awards. Winning or even being nominated for these awards can bring significant benefits to your…

6 Personal Branding Tips for B2B CMOs

As marketing leaders, it’s likely that you’ve dedicated a lot of time and effort to crafting and promoting your company’s brand. However, in today’s business landscape, there’s another brand that is just as important but often neglected: Yours. Your personal brand is a reflection of your professional persona, values, and expertise. It can help you establish yourself as a thought…

The Benefits of Taking a Stand as a B2B Brand 

Taking a stand on important issues can be a defining moment for a brand, one that not only sets it apart from its competitors but also has a positive impact on the world. ESG (environmental, social, and governance) initiatives have become an increasingly important aspect of modern business, with employees, customers, and prospects alike placing greater emphasis on companies that…