Why Persona Marketing May Not Be Working for You
September 16, 2019
Marketers have heard that they need a separate persona for every slice of their target audience. But at what point are they diluting their brand or outright wasting money by over-segmenting their marketing? To answer these important questions, we interviewed our CEO, Drew Neisser. Q: Why do many marketers think more personas is better? Doesn’t one or two personas signal...