Hey B2B Marketer, You’re Doing Content All Wrong
December 3, 2018
There is probably a point in one’s life when you stop having the dream about showing up late and unprepared for your final exam. I’m still waiting. And it doesn’t help when cognoscenti like Brent Adamson, principal executive advisor at Gartner, challenge the very definition of marketing—let alone the way most business-to-business brands approach the customer acquisition process. Of course,...